06/23/2010 // US // TiffNews10 // News Desk
New York – A recent study suggests brands that engage in micro-blogging are deemed more trustworthy than others by consumers. As reported by Reuters, researchers found that 75 percent of survey respondents viewed companies who frequently utilize sites like Twitter or Facebook to send out short messages or updates as more trustworthy than companies that don’t.
Dave Senay, Chief Executive of Fleishman-Hillard, is quoted by Reuters as stating in an interview of the findings’ relevance to the circumstances for traditionally well trusted companies like Toyota Motor Corp and Johnson & Johnson that suffered setbacks this year that had a negative impact on consumer confidence, “What really matters here I think is that the rules of crisis engagement that we’ve known for years and years still apply, but they still apply in a much more accelerated way.”
As noted in the report, the Digital Influence Index study was released at the Reuters Consumer and Retail Summit in New York.
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