07/17/2010 // US // TiffNews10 // News Desk
U.S. – With more and more consumers regularly engaging in social networking, a number of companies have added social media officers to their staff. As reported by BusinessWeek, more companies are employing individuals to help them stay in the loop with social media audiences, making it a full-time job for some.
Natalie Malaszenko, who works as director of social media and commerce for Petco and now oversees multiple pages on Facebook, Twitter, and a company blog, is quoted in the report as stating of the use of social media, “It’s about having a conversation… But it’s also about using social to influence purchase decisions…”
Other corporations noted by BusinessWeek to provide social media based job opportunities include Panasonic, Electronic Arts, Sears Holdings, and Godaddy.com.
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