July 18, 2010 – New York, N.Y.: A.E. Entertainment Public Relations (www.AEPublicRelations.com) announced today that owner/chief publicist, Anthony Embry, is launching his own signature fragrance line. Anthony teamed up with Nathalie Giroux-Roussel – Director, Business Development Of GR Properties LLC/Your Brand Name Fragrances to create “Coeur De Glace™” (French for cold hearted). “Working with Nathalie was wonderful, she knew exactly how to coach me through the perfume making process”, Anthony Said. The fragrance, a women’s perfume, is the first of many fragrances to be released in the future. The fragrance is of natural parfum grade (without any chemicals), which means is has a higher concentration of fragrance oil than most fragrances (twice as much to be exact) on the market.
The fragrance is already making waves due to its inclusion in gift bags for a private party celebrating the “Karate Kid” release. In addition, the fragrance was included in gift bags for the Tony Awards®, Daytime Emmy® Awards and will be featured in the Mercedes Benz Fall Fashion Week in New York, this September (debuting on runway, at official after party, and gifting events).
The fragrance is only available to a select group of entertainment/fashion industry clients, celebrities (and their representatives), and fashion/beauty journalists/media. It currently is available in a purse-size sample. The full size bottle will be available in Fall 2010. To receive your sample, please visit www.CoeurDeGlace.com (select the “contact us” page).