07/21/2010 // West Palm Beach, Florida, USA // Law Firm Marketing Dude // Kevin Quinlan
When it comes to law firm marketing the value of blogging is unlimited, as it creates a clear, credible and constant voice for your law firm. Blogging also allows your lawyers to showcase their strengths and attributes, which can separate your firm from the rest of the legal field. Through active blogging, prospective clients will develop a sense of security with your legal team as they read your blogs about similar cases, verdicts and opinions, reassuring them of your legal expertise and knowledge.
Ultimately, the quality and tone of the legal content on your blog will have a snowball effect. With high quality content and SEO technology integrated into your legal blog, you will achieve better search engine rankings for your site, which leads to an increase in the amount of unique visitors, resulting in new clients.
But what good is blogging and creating high quality content if your target audience can’t find you? CEPAC, a lawyer marketing and legal advertising agency, has developed newsrooms, complete with a search engine optimization feature, allowing your blog’s message to be heard across the web with the push of a button. The powerful online legal newsroom product, Smart News Technology, streamlines the article/press release process through a private label newsroom created for your firm. The newsroom’s highly effective SEO feature, allows the firm to have the best chance for pickup on search sites such as Google, Yahoo and Bing. Virtually no other product offers attorneys this exclusive ability to establish high visibility and improve search engine and website rankings.
“CEPAC’s incomparable newsroom technology creates and maintains the brand of your law firm by mirroring the distinct feel and look of your legal website, allowing law firms of any size to log in to their own newsroom and write, publish and syndicate articles with just the push of a button,” says prominent legal marketing authority, Kevin Quinlan.
Other Benefits of Smart News Technology Include:
• News Links, Linking to your Website
• Auto Approved Press Releases
• Customized RSS Feeds
• Logo or Image Included in News Article
• Video News Optimization – Google Universal
For more information on website design for attorneys, SEO for law firms or Smart News Technology, contact Kevin Quinlan or visit Cepac.com.