August 20, 2010 – Scarborough, ME – (WiredPRNews) Marketing executives at Thoroughbred racing organizations and racetracks have a fresh option when considering market research initiatives. Thorotrends LLC is a full-service market research consultancy specializing in the Thoroughbred racing industry. Thorotrends will offer services including but not limited to market research, survey research, and predictive analytics.
Dan Needham founded Thorotrends LLC upon the premise that the Thoroughbred racing industry must become both customer-centric and research-driven in order to recapture lost market share, interest, and awareness. As a longtime fan and horseplayer, he is passionate about the industry and knowledgeable of its issues and nuances. Needham is committed to leveraging his extensive research and analytical experience on the many challenges facing the racing industry. He envisions Thorotrends as an agile, trusted, valued industry partner with an unyielding commitment to the success of its clients.
“We’re going to be very light on our feet,” explained Needham. “Thorotrends will pull in resources as needed to complete our projects and exceed our clients’ expectations in every way. This is important work that must be done so that strategists in the racing industry can do their jobs better and smarter. Ultimately, our raison d’etre is to help the sport grow.”