The rules of search engine optimization changes on a near-daily basis. As a general rule of thumb, short keywords are the most lucrative to focus on when optimizing for organic search results. However, when the focus changes to paid searches, short keywords are the most costly. This is because companies work overtime competing for optimal keywords that they think customers will search for first.
Because of this theory, ‘long-tail’ keywords became a hard-hitting option for smaller companies, making them more competitive against major brands. A long-tail keyword or phrase is a group of words that expand on a high volume keyword, which can include countless combinations and variations of the keyword by adding additional words to a phrase. Although the majority of searches utilize shorter keywords, long-tail keywords (if taken in their entirety) can offer a significant amount of organic traffic.
Many search engine optimization companies have found that implementing long-tail keywords into their strategy has been highly successful. The reasoning behind this is that web searchers who enter long-tail keywords into a Google search are past the point of researching and ready to purchase, making conversion rates higher. For example, if a travel agency firm were to be found, the keywords “travel agency” would bring up results for the top competitors in the field.
However for a travel agency specialized in European cruises, the longer keyword phrase “travel agency European cruise” would allow a searcher to more accurately find a travel agency that can cater to their criteria.
Google’s newest algorithm comes in the form of the launch of “Instant Search” or ‘streaming search’. This newest change gives preference to shorter keyword searches by instantly suggesting results that match what they might be looking for before they have finished typing.
If you want to be found for both short and long-tail keywords for your company, you need the assistance an experienced and reputable search engine optimization company, who will custom design a SEO strategy to complement your company’s goals.
OneSEOCompany.com specializes in search engine marketing and search engine optimization, as well as legal web site design and graphic design services at an affordable price!
Visit http://www.oneseocompany.com or call One SEO Company at 888-623-6996 to learn more about SEO and long-tail keyword Internet marketing strategies.
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