09/23/2010 // Dallas, TX, USA // Rene Perras…… Le Buzz // Law Firm Internet Marketing
With 500+ million users, Facebook allows law firms to target market like never before. Here are some tips for a successful campaign. Prior to setting up the ad, set a budget and definable goal for the campaign. After a Facebook ad is set up monitor the analytics closely to see what demographic groups best respond to the ad, then tailor all your ads to concentrate on the sweet spots. Ads should also be rotated so that the user does not become numb to the visuals and text displayed repetitively.