09/26/2010 // Singapore // TiffNews10 // Asians building stronger social media presence
Singapore – Asians are building a stronger presence on social networking sites like Facebook and Twitter which have traditionally been dominated by people in the Western world. As reported by AFP, the move is stated to present new marketing opportunities online on a commercial scale. China alone has a over a purported 220 million bloggers.
Social media guru Thomas Crampton, Asia-Pacific director of Ogilvy Public Relations’ global social media team, is quoted in the report as stating of the impact on advertising, “Asia is… the most exciting part of the world for what’s going on in social media.”
Blake Chandlee, Facebook’s commercial director for regions outside North America and western Europe, is further quoted as stating, “The Asian market’s a very, very big market for us… It’s an enormous opportunity for us.”
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