10/12/2010 // US // TiffNews10 // News Desk
U.S. – A new study shows that news shared through social media may have some benefit in advertising. As reported by CNN, the study findings reveal that many consumers were more engaged with shared news and advertising content shared therein, than that which they consumed on a random basis.
Didier Mormesse, Senior Vice President, Ad Sales Research, Development & Audience Insight at CNN International, is quoted in the report as stating of the findings, “The commerciality of the social media space is fast becoming apparent and this study means that for the first time, we are able to substantiate the value of shared news from an advertising perspective.”
Mormesse is further quoted as stating, “Knowing the typology of shared content is significant as the information could be used by agencies as a guideline to mould creative and therefore make their advertising more effective to consumers.”
More information about the study may be found at http://cnninternational.presslift.com/socialmediaresearch.
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