Nashville, TN (WiredPRNews.com) SaveOnTans.com recently unveiled its innovative marketing program and website to tanning salon owners at SmartTan in downtown Nashville, TN. Over 2,000 people in the indoor tanning industry attended the show. The majority of attendees were tanning salons owners, many looking for new ways to grow their business in these difficult times. The economy was down and the new tan tax was taking its toll.
Salon owners were particularly excited about the possibility of filling their empty tanning beds by listing their tanning salon on SaveOnTans.com. Salon owners typically fill only 50% of their tanning sessions. Finding a way to fill those empty sessions helps them cover their overhead and increase their profits.
SaveOnTans is similar to Orbitz.com or Hotels.com, but for the indoor tanning industry. Salon owners post their empty tanning sessions on SaveOnTans.com at a reduced price. The customer books the session through SaveOnTans.com and then redeems the SaveOnTans.com voucher at the tanning salon. SaveOnTans.com pays the salon owners fifty percent of what the customer paid for the tanning session.
In addition to filling their empty tanning beds, salon owners get a free salon profile on SaveOnTans.com and new potential buyers for their other tanning services and products.
What excited tanning salon owners even more is that there were no upfront costs. Many of the marketing programs salon owners used in the past required upfront or ongoing costs, with no guarantee that they would get any new customers.
As a result of the show, SaveOnTans.com now has participating tanning salons in Alabama, Arizona, California, Florida, Georgia, Kentucky, Michigan, Nebraska, Nevada, New Jersey and Texas. Salons are being added daily. SaveOnTans.com’s goal is to have salons in all major metropolitan areas and in all 50 states by the end of 2010.
SaveOnTans.com was founded in 2009 by Ed Chaney. Ed opened his first tanning salon in 1986 in Tempe, Arizona. He eventually expanded to 12 salons in the Phoenix market under the Sunchain and Tan Banana brands. Over his 25 years of experience, Ed has sought new ways to market his salon. In 2009, he came upon the idea creating SaveOnTans.com. It would not only market his empty tanning sessions at a discounted rate, but in tanning salons across the United States.
You can reach SaveOnTans.com on the internet or at 866-315-SAVE.
Press Contact: Richard Gooding
Tel: 1-866-315-7283 ext 101