Toronto, Canada – (WiredPRNews.com) – Local entrepreneurs who hope to see a continued economic recovery need search no further than their local area for consumers looking to spend.
According to local business marketing agency Favorites Club, many business owners can feed their rush to seek out a ready source of trusted clientele in their own back yard with savvy use of popular online social networks. And despite the global reach of networks like Twitter and Facebook, most online communications encourage and support purchases in the reader’s local community, especially with the current surge in mobile ‘smart-phone’ purchases by consumers.
“There are record numbers of people using social networks today,” says Anthony Merizzi, a direct-response copywriter, marketer and Favorites Club’s founder. “And even though they’re sharing opinions across the country and around the world, the direct outcome of most of those conversations is still a visit to a local store or service provider. It’s the commercial equivalent of the mantra ‘Think globally, act locally’.”
Not surprisingly, people are using online resources like Google Local, Twitter and YouTube more than ever to share what’s happening around them. While that’s nothing new, there’s a shift in the reasons online viewers go looking… and the speed of their discoveries, opinions and reactions is increasing with the popularity of “smart phones” like the iPhone, Android and Blackberry mobile devices.
That results in almost immediate feedback to almost any question, from “where’s the closest Thai restaurant to my morning appointment?” to “Has anybody used this company before, what are they like?” In fact, savvy business owners are taking an active role in their company’s online presence and “social media reputation management”, because they know that many of those inquiring smart-phone users end up walking in their front door minutes later.
“I’ve had people pull out their phone for a quick answer to a request for directions,” says Merizzi. “The best part is, they’d show me an online map & contact info, and even make a call right in front of me. For a local business owner, good online listings are like customer magnets.”
But the increase in accessibility that social networks offer also means there’s a wide signal-to-noise ratio online, too. Many business owners who try dipping their toe in “online promotion” go about it like it’s an old-style newspaper, yellow pages directory or television infomercial. And social-networking pundits warn that a poorly-crafted messaging approach usually backfires into the wrong kind of online attention.
It can be as simple as the New York hotdog vendor who tweets his location every day, and gets a lineup of customers following him like fans. “Social media is so popular because it offers real-time conversations and answers,” says Merizzi. “If business owners can effectively tap into those conversations without getting distracted, they can do a lot to influence the people walking into their establishment on a daily basis.”
About Favorites Club
Local business marketing agency Favorites Club specializes in online and offline marketing for local and regional businesses. Headed up by direct-response copywriter Anthony Merizzi, the firm creates penetrating promotional and branding campaigns using online videos, Search Engine Marketing, and social media management to help business owners engage their customers and grow their revenues. Contact Favorites Club through their website at http://FavoritesClub.com or call 647-377-3629.