Automaker is the Only Manufacturer to Receive Distinction for Entire 2011 Model Lineup
North Reading, MA – (WiredPRNews.com) It’s time once again for car dealers to boast about which of their vehicles received Top Safety Picks from the Insurance Institute for Highway Safety (IIHS). However, in 2011, only Subaru dealers will be able to say every new model on their lot has been recognized by IIHS. For the second straight year, Subaru not only earned a 2011 Top Safety Pick in every vehicle class in which it competes, but one for every model that it makes.
Adding to Subaru’s long list of safety accolades over the years, the 2011 Top Safety Picks single out those vehicles that have superior “crashworthiness,” meaning how well passengers are protected during a crash. To be named a Top Safety Pick, vehicles, in addition to offering electronic stability control, must excel in high-speed front and side crash tests, as well as a rollover test. They also must have good ratings regarding neck injury prevention during rear impacts.
“Typically, customers will walk on to a car lot and ask, ‘which model is the safest?’ but Subaru shoppers can feel confident knowing they will be safe regardless of their choice.,” said David Vernet, general manager of Massachusetts Subaru dealer North Reading Subaru. “Subaru continues to get recognition as a safety leader, and when you add in their new aesthetic designs it’s no wonder that we’re seeing record vehicle sales.”
Subaru’s all-around protection features are the reasons for its success in crash tests year after year. All vehicles are built with a Ring-shaped Reinforcement Frame made with high tensile steel that can handle intense force while diverting impact energy away from drivers and passengers. Additionally, six advanced airbags controlled by an array of sensors provide protection tailored specifically for the driver, front passenger or outboard rear passengers. Rounding out this safety design, the Subaru Boxer engine is mounted lower in the body of Subaru vehicles in a way that significantly reduces the chance of the engine moving towards the passenger cabin and causing harm during a crash.
Designed for accident prevention, Subaru vehicles also feature the industry-renowned Subaru Symmetrical All-Wheel Drive, which constantly provides power to each wheel, significantly reducing reaction time to any slippage and increasing stability and control. Meanwhile, Vehicle Dynamics Control (VDC), an automatic system that uses sensors to correct trajectory if the vehicle begins to deviate from its intended path, provides added assistance in all models.
For more extreme conditions, the Subaru Outback and Forester also offer 8.7 and 8.9 inches of ground clearance, respectively, to avoid obstacles like deep snow and off-road debris.
“For all Subaru models to be recognized by the IIHS two years in a row is impressive, but even more comforting is the fact Subaru’s control and braking technology really prevents many of these accidents that they test from ever happening in the first place,” Vernet added. “As snow storms continue to roll through Massachusetts, our customers get a real sense of safety and stability with our vehicles that encourages them to travel and enjoy the outdoors in the winter.”
About North Reading Subaru
North Reading Subaru has the hunger of a new dealer seeking to prove itself, and the automotive experience of the Melkonians, an automotive family with a long history of satisfied customers. Established in December of 2009, North Reading Subaru has already emerged as a destination for Greater Boston Subaru sales and service. To learn more about their wide variety of new and pre-owned Subaru models, you can visit them online at www.northreadingsubaru.com, like them on Facebook at www.facebook.com/NorthReadingSubaru call them at 978-396-6090, or visit them at 260 Main Street, North Reading, MA.