Hermitage, TN (WiredPRNews.com) – All ten (10) boys and girls championship games of the 2011BlueCross Basketball Championships, sponsored by BlueCross BlueShield of Tennessee, will be carried LIVE nationally by ESPN3.com. This marks the first time that ESPN will broadcast TSSAA state championship events on any of the ESPN family of networks.
The TSSAA Network, a partnership between the TSSAA and PlayON! Sports, will broadcast all fifty-four games of the BlueCross Basketball Championships LIVE for the first time in history. The ten BlueCross Basketball Championship games will be broadcast on LIVE television across the entire state on the seven Tennessee Public Television Council stations. ESPN3.com will carry the live television feed for all ten contests, which can be accessed via www.ESPN3.com. The TSSAA’s video portal (www.TSSAANetwork.com) will not carry the championship games live, but will have each contest available for archive viewing after its conclusion. The additional forty-four (44) quarterfinal and semifinal games will be broadcast LIVE on the web via www.TSSAANetwork.com.
“Tennessee is a state with a rich tradition of high school sports and a fan base that is passionate about its local high school teams,” said Damon Phillips, vice president, ESPN3.com. “We look forward to the 2011 BlueCross Basketball Championships being the first state championship events from Tennessee to be broadcast on ESPN3.com and the ESPN family of networks.”
“There is not a company or organization on the planet that has defined sports and sports coverage more than ESPN,” said TSSAA Executive Director Bernard Childress. “The opportunity to align ourselves with ESPN3.com is very exciting and we are proud to bring this exposure to our amazing student athletes.”
ESPN3.com delivers thousands of live, global sports events annually. It is available at no additional cost to fans who receive their high-speed Internet connection or cable TV subscription from an affiliated service provider, and is currently available in more than 65 million homes. It is available via dozens of affiliated service providers nationwide, including Time Warner Cable, Bright House Networks, Comcast, AT&T, Verizon, Cox, Charter, Windstream, RCN, Insight, Frontier, Cavalier, Mediacom, Conway, Grande Communications and many more. It is also available at no cost to approximately 21 million U.S. college students and U.S.-based military personnel via computers connected to on-campus educational networks and on-base military networks. Interested viewers can check to see if they currently receive ESPN3.com or if it is available in their area by visiting http://espn.go.com/espn3/affList.
The TSSAA Network is a partnership between the TSSAA and PlayON! Sports and features live and on-demand coverage of high school sports in Tennessee across television and the Internet. The TSSAANetwork.com video portal is one component of the partnership and gives fans access, at no charge, to a wide variety of events including last fall’s BlueCross Bowl football championships.
“We are excited to broadcast all fifty-four games live this year for the first time in history,” said David Rudolph, President and CEO of PlayON! Sports. “Adding ESPN3 as a national distribution partner for the BlueCross Basketball Championships makes these events even more special for the student athletes and their families.”
About PlayON! Sports:
PlayON! Sports is the nation’s leading high school sports media company. The company partners with State High School Associations and their member schools to develop a statewide network of events distributed across television, web, and mobile, while providing marketers with a multi-media platform to reach teens and families. PlayON! Sports produces over 5,000 events annually and is the nation’s largest rights holder and producer of high school events. For more information, contact PlayON! Sports at [email protected], or visit www.playonsports.com.
About Tennessee Secondary School Athletic Association (TSSAA):
The mission of the TSSAA is to serve its members by providing leadership and coordination for the administration of interscholastic athletics, which will enhance the educational experiences of students. The TSSAA will promote participation and sportsmanship to develop good citizens through interscholastic athletics, which provide equitable opportunities, positive recognition and learning experiences to students while maximizing the achievement of educational goals. For more information, contact the TSSAA at [email protected], or visit www.tssaa.org.
For inquiries or media interviews with the Tennessee Secondary School Athletic Association (TSSAA) or the TSSAA Network, please contact PlayON! Sports at [email protected] or (404) 293-4782, or Matthew Gillespie at [email protected] or (615) 889-6740.