Apricot Lane Boutique – The Leading Specialty Retail Franchisor Partners With Mobile Marketing Provider Text2VIP.
Vacaville, CA and Atlantic City, NJ (WiredPRNews.com) Apricot Lane Boutique, the country’s leading specialty fashion retailer with stores in 26 states, and mobile marketing solutions provider Text2VIP have partnered to provide Apricot Lane franchisees with mobile marketing campaigns and cross promotional opportunities.
Through comprehensive campaign management by Text2VIP, Apricot Lane consumers will have the ability to “opt-in” for mobile alerts and exclusive offers from participating individual Apricot Lane retail locations.
After reviewing a successful store level text message campaign, Apricot Lane executives worked closely with Text2VIP to create an opportunity for all Apricot Lane franchisees to participate.
“The Apricot Lane guest leads a busy, active lifestyle and as such, communicating with them through traditional marketing practices can prove challenging. Not only does text messaging provide Apricot Lane a direct channel with which to engage consumers, it’s generally considered to be the consumer’s preference.” According to Paul Faherty, Managing Partner at Text2VIP. “We’re excited to further our relationship with such a rapidly growing retail concept and look forward to pairing Apricot Lane’s stylish brand with other opportunities cross promotionally.”
“By providing our customers with instant information through Text2VIP not only will our boutiques be on top of the fashion trends, but now our customers will be too as they will be alerted when our inventory and selection changes, new brands arrive in store or when there is a special promotion happening at their local Apricot Lane,” explained Ken Petersen, CEO and founder of Apricot Lane Boutiques.
“With the support of our large corporate retail system in place already, now franchisees can utilize this new system for even more effective communication with their customers and it allows each owner the flexibility to make their own announcements relating to their individual store and the specific brands they carry,” explained Scott Jacobs, President.
Apricot Lane stores see success by creating a unique atmosphere appealing to both mothers and daughters and offers the brands and accessories that allow women of different ages to express their individual style. It’s unique concept of constantly changing inventory keeps shoppers coming back frequently while creating excitement and a sense of urgency to see what arrived in store each day and to buy that item the first time they see it since it may not be there an hour later in their particular size. The new Text2VIP program will go hand in hand with this in store structure.
With trend-setting lines such as William Rast, Joe’s Jeans, Trinity, Miss Me, Rock Revival, Testament, Elan, Alternative Apparel, Anama, Free People and so many more, the specialty fashion boutique is the leading destination for customers who appreciate quality and fashion forward designs.
Privately-held Tex2VIP is headquartered in Atlantic City, NJ and began licensing additional territories in 2010. The mobile marketing firm provides a comprehensive text message marketing solution for independent business owners. Additional clients include the LPGA, Skinny Water, Bare Feet Shoes, Elevation Burger, Dairy Queen, Chick-fil-A, Subway, Smoothie King, Great Clips, Rainbow International, Firehouse Subs, Flip Flop Shops, Salad Creations, Rita’s Ice, Jet’s Pizza, and Moe’s Southwest Grill. For more information, visit www.text2vip.com or call 888-813-8398.
ABOUT APRICOT LANE
Apricot Lane Boutique is a national retail franchise, which specializes in unique, one-of-a-kind items and brand names known for their quality and fashionable style trends and has quickly moved to the forefront of chic boutiques. Featuring celebrity-inspired fashions and designer labels offered in the convenience of neighborhoods across the country, Apricot Lane carries an impressive collection of branded fashion apparel, jewelry, handbags and accessories to create looks seen right off the runway and in the pages of any current fashion magazine. Entrepreneur Magazine recently named the franchise in its’ Top 500 list.
Owned by Country Visions, Inc. the company opened the first store in 2007 and has 75 current and planned Apricot Lane franchised boutiques operating in 25 states across the country.
CONTACT: Stacey S. Graham 310.545.6758