04/05/2011 // Dalals, TX, USA // Social Media Report 24-7 // Qamar Zaman
SocialMediaReport247.com covers the latest social media marketing news from Google
Dallas, TX (Social Media Marketing News) Just launched, +1 is the newest social search experiment from Google reports social media marketing news source SocialMediaReport247.com. It gives users the option to give a website, search result, or ad a +1, and in the words of Google that will tell that person’s friends, family, and contacts that they think it’s ‘pretty cool’. If widely adopted, this has the potential to change the way that Google search results work, by adding a sort of social filtering to the results.
It’s important for business owners to be ready if the +1 experiment becomes widely used, because it could mean the difference between getting more traffic for a website or getting less traffic as users are being directed instead to cool competitors. Imagine the +1 as a “Like” button, except with central placement and key function in the largest search engine around.
When it comes to social media marketing, one key difference between +1 and Like is that it won’t be obvious how many times your site has gotten a +1 in the search results. Two +1’s don’t make a +2. Instead, it just shows a +1 to twice as many people. The function here being to show users that at least one of their contacts has given the website a stamp of approval. This also means that giving your own site a +1 won’t change the experience of the majority of your visitors.
How can businesses make use of this new social search function for social media marketing? You do it by encouraging users to +1 your site. Prominent placement of a +1 button on your website may become key to continued visitors, as it will increase the number of people who give your website a +1 just like an RSS subscribe button placed obviously on your site will encourage people to subscribe.
Another possible social media marketing tactic is to host contests where a condition of entry is to +1 your site. This and many other new techniques will no doubt become the keys to continued success for your company’s website if the general public thinks that +1 is pretty cool. As Google +1 makes waves, SocialMediaReport247.com will keep an eye on this social search experiment and bring you the latest social media marketing news.
Questions about Google +1 or social media marketing? Contact SocialMediaReport247.com at: 214.379.7436