04/25/2011 // Dallas, TX, USA // Social Media Report 24-7 // Mark Zaman
Small business owners understand the importance of social media in marketing success today, but often entrust related tasks to the hands of others. Although there is much benefit in allowing a social media specialist to show one the ropes in terms of how certain strategies should be implemented, solely allowing others to be the predominant voice in one’s connection with their target audience via social media can cause small business owners to miss out on valuable opportunities. The following are five ways small businesses can embrace social media, and overcome the perceived challenges that may have previously stood in their way.
1) Understand that you’re never too busy for your target audience. Social media gives small business owners the unique opportunity to obtain feedback directly from prospective customers. Communicating with one’s target audience via social media is highly beneficial for obtaining valuable insight into the consumers’ interests, habits, and etc.
2) Realize you can remain free from becoming overwhelmed. Many small business owners feel they have to take on an all or nothing approach; refraining from engaging in social media activities because of the time and effort it takes to be active on multiple sites. However, one can choose to take it one step at a time and choose one or two sites most relevant for their business needs, and invest a delegated amount of time in building their presence there until further adjustments can be made.
3) Don’t feel intimidated by others’ numbers. A well developed brand with a million Facebook “likes” or Twitter followers does not necessarily set the standard that all small businesses have to strive for in order to appreciate their various levels of success. Getting meaningful feedback from a target community is of the utmost importance as opposed to heavier focus on high numbers that aren’t translating into significant leads.
4) Keep the focus on the consumer. Many small business owners who do become engaged with social media become frustrated if they aren’t immediately garnering the kinds of responses they are seeking from their posts. The lack of desired feedback is often largely due to the seemingly self-serving nature of their conversations. It is important to keep in mind when sharing messages through social media, consumers will be more apt to respond to communications targeted for their interests. One cannot simply present their offer as available, they must also demonstrate how an offer can meet the needs of prospects.
5) Seek assistance from a qualified social media expert. One does not have to feel that engaging in social media marketing means doing it all on their own. A qualified social media consultant will work closely with small businesses to help them achieve a desirable balance between building community relationships and obtaining assistance for managing certain interactions.
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