06/23/2011 // Pottstown, PA, USA // LiBeckIM
Navigating the world of Social Media and Integrated Marketing is a new song that companies are trying to learn how to dance to while trying to avoid many social media myths, especially with the advent of Facebook, Twitter and other social communities like Foursquare and Yelp. LiBeck Integrated Marketing has just published a new eBook entitled “Social Media Myths”. It’s designed to be a step-by-step guide for those seeking to avoid the common pitfalls, myths and stumbling blocks many companies face in today’s frenzy of wanting to implement a Social Media Marketing program quickly and efficiently. This eBook, written by LiBeck’s co-Founder and CEO, Liana “Li” Evans, can help readers tango effortlessly through 8 common myths that many companies endure when entering this competitive marketing channel.
When asked why she chose this topic, Li replied, “Knowing how to engage and integrate analytics is only a few steps of this complicated marketing dance. You also need to understand how to interpret the data, gain actionable insights and even train your marketing team to understand what’s really valuable to your audience to get it right.” There is a lot of research and knowledge needed to successfully manage and implement a Social Media Marketing Strategy and this new eBook is designed to help Marketing Directors, Vice Presidents, and even Chief Marketing Officers get a handle on all of it.
Social Media Myths highlights 8 of the greatest myths endured by all business owners in today’s market. Li tackles it head on from the first chapter where she takes on the old adage, “It’s Just Marketing”, to the last myth, “It Can’t Be Measured”. We have all heard these myths through many outlets such as Twitter, Facebook, and even social news sites like Digg, which leave business owners wondering what is the best avenue for me? Li’s intense knowledge of Social Media shines through like a spotlight on the dance floor as she dispels these myths one at a time.
The best part about this eBook is that it’s free for downloading. Any marketer or even social media marketing inquisitor can learn about these Social Media Myths for free at LiBeck Integrated Marketing’s website where an Adobe PDF version of the eBook is available for download. For anyone curious about picking a Social Media partner to work with, or even as a guide to help implement a social media marketing strategy, this free eBook can help you navigate through the myths to the truth about Social Media Marketing.
About Liana “Li” Evans
Liana “Li” Evans is the Co-Founder and CEO of LiBeck Integrated Marketing. Li is the author of “Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media” and the forthcoming book “The Art of Consumer Engagement”. Li works with clients to develop in-depth social media and integrate marketing strategies to engage their customers and audiences in ways that are valuable to all parties involved.
Li has been in the online marketing space since 1995 and has worked on multimillion page websites as both a Search Engine Optimization (SEO) and Social Media architect for sites like QVC and Comcast’s Fancast. She has experience in several different industries including Hospitality, Education, Health, Publication and even Fashion & Sports. She created and edited the popular industry blog SearchMarketingGurus.com in 2006. She is also a Social Media Marketing columnist for ClickZ.
A programmer since first tapping on the keyboard of a Commodore Vic 20 in sixth grade, Li is highly skilled in software, web and database programming. That knowledge, combined with degrees in both Public Relations and Information Systems, gives Liana a unique perspective into the Online Marketing world, especially into Social Media Marketing. You can follow Li on Twitter as @storyspinner.
About LiBeck Integrated Marketing
LiBeck Integrated Marketing was created by Co-Founders Rebecca Ryan and Liana “Li” Evans with the idea to help businesses of all sizes and all types succeed in integrating their online marketing efforts cohesively together and also ensuring their offline efforts also integrate with the overall online marketing picture. So many companies are bombarded with agencies telling them what they “should” be doing, but are they really explaining “why you should” do what they are promoting to you?
LiBeck Integrated Marketing doesn’t just have a laundry list of “social media sites” that our clients are put on nor any magical tools that will hold our clients hostage to tactics in Search Engine Optimization (SEO) or Pay Per Click (PPC) Marketing. Before we recommend any tactic of a strategy is implemented, we research to make sure its right for each and every clients end goals.
With over 25 years of combined experience in programming, public relations, search marketing, social media, website usability / conversion and analytics, the LiBeck Integrated Marketing team partners with their clients to implement strategies that are both efficient and successful. You can follow LiBeckIM on Twitter as @LiBeckIM
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