Nashville, TN (WiredPRNews.com) According to recent news articles, cigarette manufacturers are going to be required to put graphic labels on cigarette packs next year. The FDA has required these images, which include pictures of rotting teeth and gums, but the impact on smoking is estimated to be a decline of less than 1 percent of smoking revenue for the big tobacco firms.
There will also be additional printing and labeling costs for tobacco manufacturers, which will likely be passed on to the consumer through higher prices. A tobacco industry analyst Mary Gotaas predicts that the labels won’t have much of an impact in the short term.
These label changes are the biggest change in 25 years to cigarette packs, and include diseased lungs, a smoker wearing an oxygen mask, and the corpse of a dead smoker. These labels are also hoped to impact the brand image of many of the leading cigarettes.
Instead of changing the labels to graphic images designed to disgust consumers, perhaps an appeal in financial terms would be more productive. Electronic cigarettes or e-cigs are getting many consumers to convert and switch simply by conducting a taste test.
At a recent event, Smokepower.com conducted a comparison taste test from random consumers, and many were amazed by the smooth taste and convenience of electronic cigarettes. With starter kits that cost the same amount as two packs of cigarettes in New York or New Jersey or $25, e-cigs are a very inexpensive option when compared to marketing campaigns that will likely raise the price of cigarettes, which is very difficult for many consumers in today’s economy. In New York, a carton of cigarettes can cost over $100, but for a New York consumer, they can obtain the same nicotine they want at a fraction of the cost by buying electronic cigarettes. 10 cartridges of refills cost $15 at Smokepower.com, vs. paying $80, $90, or more for traditional cigarettes at most retail stores in New York. ‘
An electronic cigarette or e-cig is a simple apparatus, which is a three part electric nicotine delivery system. It is composed of the battery, which has an LED on the end of it that lights up simulating traditional smoking. The next part is the atomizer or heating element, which turns the liquid nicotine, commonly called e-liquids, into a vapor which is inhaled giving the same taste and feel of traditional cigarettes, but at a fraction of the cost. Lastly, you have the cartridge, which connects to the atomizer that contains a liquid nicotine mixture. A cartridge has about 180 puffs, which is comparable to a full pack of cigarettes. At $15 for a pack of 10 cartridges, you can buy the equivalent of a full carton of cigarettes for about a third of the cost.
Electronic cigarettes also come in multiple flavors including a traditional tobacco flavor, which many smokers compare to Marlboro red’s. There is also a light tobacco flavor, which many smokers compare to Marlboro lights. For those consumers looking for a minty kick, there are menthol light and menthol full flavor as well. E-cigarettes offer something for almost every consumer’s taste.