LOS ANGELES, CA (WiredPRNews.com) Since companies are perpetually seeking ways to market their services and products, Mir Print, a Los Angeles print company often suggests brochures as a good promotional tool. Robert Mirzakhanian, owner of Mir Print & Graphics, lists a couple of tips about creating an effective brochure.
Good Design: Good brochure design tends to be simple. It communicates the basic information about a company and serves as an introduction. “Designs shouldn’t be garish or busy, but must be unique so someone can identify the brochure at a glance,” advises Mirzakhanian, whose service also prints CD covers. “The text and graphics should be balanced.” Brochures can be in tri-fold or booklet form – and customarily use heavy, glossy paper. If a business can’t afford to hire a designer, Mir Print can provide graphic design services.
Writing: The key is brevity. A brochure’s text should not inundate the reader with excessive words. The text should be concise and to the point. The text’s language should be conversational, not dry and dull. On the other hand, the words must be compelling and interesting – so the brochure is something they want to read.
Content: The brochure should emphasize the advantages of the product or service, so the reader wants to learn more. Testimonials from happy customers can be a great addition. “Remember that people are drawn to images. Include a variety of compelling pictures,” says Mirzakhanian, whose service also prints fliers.
Where to Use Them: Businesses use brochures in many different ways. They can serve as a door-opener prior to a sales call or they can be a leave-behind to remind potential customers about key facts following a meeting. “You can distribute brochures through the mail, hand them out on the street or give them away at trade shows,” observes Mirzakhanian, who does letterhead printing. Many stores, hotels and tourist attractions offer brochures racks where travel information is distributed.
To learn more about Mir Print & Graphics, visit their website at http://mirprint.com/ or call them at 877-313-9330.
About Mir Print & Graphics
Mir Print & Graphics is a one-stop print shop located in the heart of Canoga Park, CA. Since opening their doors in 1997, Mir Print has grown into a leader among regional printing companies by continually adapting to new technologies in the industry and keeping costs low.
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