Atlanta, GA (WiredPRNews.com) Far too many companies are treating employee engagement as little more than a catch phrase in today’s bad economy. These organizations have cut back on or ended employee engagement efforts because management thinks: “the economy is bad, so my people can’t find work anywhere else so they will stay.”
This cynical, lazy and short sighted attitude will destroy employee morale and undermine an organization’s ability to compete. Despite what many managers think, employees will pick up on such cynical attitudes. They will think management does not care about us so why should we care about the organization.
To make matters worse the most ambitious and effective employees will think there is no future here and start sending out resumes. Other companies are still hiring even in a lousy economy and media reports indicate that hiring managers still prefer resumes from those who have a job.
The cost of hiring and training replacements will always be hire than employee engagement efforts. Even in a bad economy and a poor job market.
Even if employees stay they will leave when the economy gets better. The company will not have the people it needs available when business picks up.
This means you should increase employee engagement efforts now. A good place to begin is by conducting employee surveys to see what the workers think of the organization and its management. Another is to identify employee concerns and address them.
Many managers are afraid of this because they think all the employee concerns will involve salary or benefits. There could be other concerns that would cost the company little or nothing to address. For example, improving the coffee in the break room or giving people a little more time off.
Other employees will be scared because they think the lack of employee engagement indicates that layoffs are imminent. Increased employee engagement can show the employees that management is committed to them and willing to help them.