VANCOUVER (WiredPRNews.com) Cuisine will be the focus of Bill Baker’s Nov. 14 presentation to members of Relais & Châteaux – a collection of the finest restaurants and hotels in the world. The keynote address will kick off the organization’s annual Congress, which will be held this year in Lisbon, Portugal. The congress is an annual event to which the entire membership is invited. Also expected to attend are the travel media and key strategic brand partners.
BB&Co Strategic Storytelling, the company Bill Baker founded, has been working with Relais & Châteaux over the past year to help them identify the role that cuisine plays in the brand and the role the brand can play in the world of cuisine. “Cuisine has always been at the heart of the Relais & Châteaux experience,” says Baker. “With many of the world’s greatest chefs and restaurants in its membership, Relais & Châteaux is uniquely positioned to play a greater role in the world of food, wine and simply living well and connect to the millions of people passionate about all three.”
“Bill Baker is a regular speaker at our annual Congress, which unites the 500 international members of Relais & Châteaux in the spirit, vision and activities of our association. He adeptly weaves our brand values and strategic messages into his speeches, helping our diverse membership not only feel more connected to the various goals of the association but also believe in the importance of their individual role in carrying them out. We look forward to hearing this year’s address,” said Relais & Châteaux’s president, Jaume Tàpies.
Video of Baker’s 2010 Keynote address appears above.
For more information about Relais & Châteaux visit relaischateaux.com. For more information about BB&Co Strategic Storytelling visit billbakerandco.com, or contact Bill Baker via phone +1 604 868 1924 or email [email protected]