10/03/2011 // Palm Beach, FL, USA // Rene Perras…… Le Buzz // Rene Perras
Palm Beach, FL (Attorney Internet Marketing News)–A popular and effective way to attract new clients to your lawyer website is through crafting engaging and optimized content. Law firms can create optimized content with the help of search engine optimization (SEO) efforts like crafting keyword-rich titles, tags, text, in-site links and out-bound links, which gives the attorney’s content a heightened chance of being found at the top of search engine results pages (SERP) and positioned directly in front of your law firm’s target audience.
Once the content has been published on your attorney website and indexed in Google’s search engine database, the goal is to get readers and clients to share the content across their network. While there are many ways to accomplish this, a highly effective and increasingly popular way to do this is through social media buttons.
Social media buttons, also known as badges or icons, are clickable buttons that usually bear the logo of a social media site—like the Facebook, Twitter, LinkedIn, StumbleUpon, Google, etc. By clicking these sharing features, which are displayed as part of your law firm’s articles or on the website itself, you can create a direct link between that piece of content and a social network site, allowing you to share that piece of information with your friends without leaving the attorney website or article.
The truth is, consumers are typically not going to go out of their way to share an interesting article if it’s too much work on their part. By incorporating this easy-to-use, consumer-friendly feature onto your lawyer website and your law firm’s blog postings or articles, it can prompt consumers to share your article with their network of friends.
Social media buttons may be relatively new, but according to a BrightEdge SocialShare Analysis report it has caught on like wildfire. The report indicated that 53.6% of the largest 10,000 sites on the Web display some sort of social link or share button on their home page. The CEO of BrightEdge, Jim Yu, said the report suggests that social media buttons drive mentions and activities through the social channel.
In addition to creating buzz about your law firm and getting the attention of potential clients; every time your law firm article is shared, it helps boost your law firms search engine optimization (SEO) efforts. Link sharing through social media networks not only increase your lawyer website ranking and that particular article’s ranking on Google, Yahoo and Bing—it builds consumer confidence in your law firm. Because if their friends find this information trustworthy and worth their time to share, then they will likely check it out as well.
Navigating SEO and social media features for lawyers can get tricky, which is why it is advised that you consult with an attorney Internet marketing agency, like Cepac lawyer marketing, to better understand how social media buttons and attorney SEO can work together to build a solid and prosperous lawyer Web marketing campaign.
About the author:
Attorney Internet marketing specialist, Rene Perras, has been helping law firms across all fields of legal practice with search engine optimization (SEO) over 20 years. For a free consultation and more information on how to build a presence online through attorney Internet marketing, please contact Rene Perras at 720-ONE-RENE or visit Cepac.com
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