05/22/2012 (press release: FoldingChairsandMore) // Flat Rock, North Carolina, United States // Michele Goldstein
The number one hurdle any store must overcome in order to offer folding chairs for less, is shipping costs. Without adequate control over the cost of delivery, there is simply no way to offer folding chairs for less than traditional retailers.
“The black folding chairs are currently our most popular item by far” says Ms. Goldstein, President of FoldingChairsandMore.com “People just really seem to enjoy the simplicity of the black folding chairs, and their versatility for every occasion so we have to keep them on hand at all times and keep the prices as low as possible. And, of course, when you can get those folding chairs for less by taking advantage of free shipping, people are going to be really attracted to that.”
The question is then, with material costs rising steadily and fuel prices jumping wildly, how is FolidngChairsandMore.com able to keep prices low enough to sell their folding chairs for less and still offer free shipping?
“Ultimately, it comes down to preparation.” replies Ms. Goldstein. “Even in years where fuel prices aren’t so crazy, fuel costs and shipping costs still go sky high during the summer months, which is exactly when most people need to purchase additional seating. You need to prepare because when costs are at their peak, that’s when people want folding chairs for less.”
The most popular item, the standard black folding chair has to be kept in constant supply year round because it is nearly twice as likely to be purchased as any other product in inventory. This product traditionally comes in two varieties, the black plastic folding chair, and the black metal folding chair. Black metal folding chairs are heavier and therefore cost more to ship, while black plastic folding chairs are made from plastic, a petroleum by-product, which makes them more expensive when fuel prices rise.
“At the end of the day, running a folding chair business that ships folding chairs for less all over the country is a balancing act, and requires a fair amount of educated guess work. You need to be able to predict the best times to replenish your stock and the best time to lock in shipping rates.” reports Ms. Goldstein, “But that careful balancing act is exactly what allows us to sell folding chairs for less.”
Innovative companies like FoldingChairsandMore.com are doing everything possible to keep product and shipping costs down, and you’ll certainly get a better deal online than you would in a brick and mortar store, but prices will steadily rise during the summer months where both demand and costs rise. So, with fuel costs predicted to rise sharply this summer, if you’re looking to buy black folding chairs for less, you should plan ahead and buy early.
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