07/05/2012 (press release: OnlinePR) // Monique Cockerill
Following recent reports on the increase in men opting for beauty treatments, The Harley Medical Group reveal that the trend is being reflected at their Birmingham clinic, where it is Asian men opting for laser hair removal, that are making up most of the bookings.
Bookings at The Harley Medical Group’s Birmingham Clinic show that it is most commonly Asian patients looking for alternative hair removal for their face and body. Asian hair is typically darker and thicker than Caucasian or Afro Caribbean hair and grows at the quickest speed of 1.3 cm a month. Therefore laser hair removal is the ideal solution for permanent hair reduction.
Although there is an increase in men looking into Laser Hair Removal, the clinic also sees many darker haired women book in for treatment as a result of feeling self-conscious about excess hair especially on areas such as the face and arms. Patients want an effective way to reduce the amount of hair growth.
Naz Akhtar, Nurse Counsellor at The Harley Medical Group says: “Waxing and shaving can become costly and can leave skin dry and sore. With the average person shaving 11,540 times in one lifetime, hair grows back faster, darker and thicker as a result.
In comparison to waxing, laser hair removal has minimal discomfort and is an effective treatment for ingrown hairs. The laser treatment uses light to penetrate the epidermis (outermost layers of cells in the skin) to target the underlying hair. The dark pigment absorbs the light and destroys the hair and the root and further growth is hindered, leaving the skin with a smooth appearance. Our advanced lasers have been approved by the FDA (US Food and Drug Standard Agency) and can treat all Asian skin types.
Asian hair tends to be quite course and stubborn in comparison to that of our white and black counterparts, but responds brilliantly to our lasers. We see patients leaving the clinic feeling more comfortable and confident than ever before.”
You can now follow The Harley Medical Group on YouTube too.
NOTES TO EDITORS:
The Harley Medical Group is the UK and Ireland’s leading cosmetic surgery provider, performing more procedures and with more clinics than any other cosmetic surgery group. It has been established since 1983 and is one of the most highly regarded Cosmetic Surgery Groups operating in the UK. It has treated over 500,000 patients to date.
The Harley Medical Group works tirelessly to maintain the highest standards in the industry for the benefits all cosmetic surgery and non-surgical patients. We are currently at the forefront of the campaign to ensure that the Government continues to regulate the use of certain laser types used in cosmetic surgery and non-surgical treatments so that patients are protected from rogue practitioners.
In 2004, The Harley Medical Group’s Chairman Mel Braham, at the request of the Department of Health became a member of the department’s Steering Committee, set up to oversee the introduction of new regulations covering the entire Cosmetic Surgery sector. All of The Harley Medical Group’s clinics are registered with the Care Quality Commission. There are now 31 clinics in the UK and Ireland: London (Harley Street, Wimbledon, The City, Chiswick, Finchley & Watford), Marlow, Birmingham, Leeds, Brighton, Bristol, Manchester, Newcastle, Chester, Nottingham, Southampton, Cardiff, Chelmsford, Dublin, Northampton, Cambridge, Maidstone, Belfast, Reading, Sheffield, Liverpool, Bromley, Glasgow, Cheltenham, Leicester and Guildford.
The Harley Medical Group is renowned for introducing and pioneering most new surgical and non-surgical techniques to the UK and Irish markets. All new treatments and techniques are first thoroughly researched and tested before they are submitted for approval by the Group’s Medical Advisory Board.
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