07/05/2012 (press release: OnlinePR) // Matthew Allingham
ekmResponse, the email marketing solutions provider, has encouraged email marketers to utilise double opt in signups for campaigns in order to build a good quality mailing list over time.
Double opt in signups are achieved by people ‘opting in’ to mailing lists, e-zines and other email-based campaigns and then verifying their email address by clicking on a link contained within an automatically sent email. By using this method of customer confirmation, email marketers can ensure that everyone who is on their email marketing mailing list wants to be there.
By building up a list of such high quality, marketers will be able to see much more success from campaigns, as those that receive the emails will be interested in the content.
One of the biggest issues that email marketers must combat is that of emailing people that aren’t interested in the company’s product, so these emails end up being almost instantly deleted. With a double opt in function marketers will only contact those that are truly interested.
Matthew Allingham, product manager for ekmResponse, said: “Though double opt in signups can sometimes cause mailing lists to be smaller in size than those that aren’t based on this method, it brings with it a ‘quality over quantity’ ethos in which email marketers can be certain that their campaigns are making headway.
“ekmResponse.com offers a built in newsletter signup function that allows any website administrator to easily add a facility to capture user details such as name, email address, postal address, phone number, and up to 5 custom fields.”
Email marketers that only contact their relevant target audience do gain more success through their campaigns as more emails are opened, as opposed to being recorded as untracked or bounced. This most often results in a higher chance of conversion and therefore ROI through increased lead building.
For more information on ekmResponse’s double opt in signup function, visit the official website today.
Established in September 2009, Blackburn-based ekmResponse is an online email marketing system that allows organisations to easily contact customers with newsletters, email marketing campaigns, e-zines and company updates. If you’re looking for an email marketing UK solution then get in touch with ekmResponse today.
For further information contact:
0844 858 8580
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