07/18/2012 (press release: OnlinePR) // Hannah Roberts
Moneypenny Sales & Marketing Director, Joanna Swash, offers five top tips for selling anything; but they’re only any good if you remember to use them!
1. Know your product
That’s a real basic, isn’t it. But how many times have you agreed to a meeting with someone who seems to have a product that suits your business, only to be disappointed by their lack of knowledge and market awareness? As a business owner, you will know your product inside out. If you’ve employed anyone to represent you, make sure they know their stuff too. And don’t be afraid to test them on it through role play.
I’ll say it again. Listen. We all know that one, but sales people are extremely good at being on ‘transmit’. It’s hard to learn to ‘shut up’ and listen, but it will certainly pay dividends. Oh, and you need to do the listening to the customer first and only then start talking about yourself, not the other way round!
3. Understand what the customer wants
So you’ve listened, but do you really now understand what the customer is looking for and why they need it? Don’t just sell them what you think they want; instead be consultative and help them solve the problem they have. Repeat the scenario back to them just to be sure you’ve heard them correctly.
4. Keep your promises
Always do what you say you’ll do, when you’ve said you’ll do it by. And if for any reason you can’t deliver, be upfront about it. A sales person represents your product and your company – don’t hide your head in the sand if things start to go wrong.
5. Exceed expectations
How do feel about automated email responses, such as: “Thank you for your enquiry, we will respond within 24 hours”? Or suppliers not answering the phone when you try to call them? A new enquiry is gold dust so you should be responding straight away. Not in an hour after lunch or tomorrow afternoon when you are next in the office. Right now. And what about that telephone ringing off the hook? These days, nobody can afford to take a chance on missing a new enquiry, or not representing their company properly. It’s easy to arrange support for your telephone calls from someone who knows you, your business and your key clients. But hang on, I seem to be on transmit…
Whether doing what you do means selling, buying, or generally just being everything to everybody, at Moneypenny, we really do understand how important your calls are to your business. As the UK’s leading telephone answering service, Moneypenny looks after calls for businesses of all shapes and sizes as well as offering virtual assistants’ support – from sole traders right up to multinational corporations. For larger companies, Moneypenny can either support an existing reception team or become their fully outsourced switchboard support service.
Moneypenny can also provide business continuity if that’s what a company is looking for. The company was founded by a brother and sister team in 2000 and the company now handles in excess of eight million calls a year. Moneypenny is proud to have won the Queen’s Award for Enterprise and was in The Sunday Times 100 Best Companies to Work for 2009/11. Call 08000 199 944 or visit moneypenny.co.uk
For more information, please contact:
T: 0845 1233700
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