09/04/2012 (press release: pecanne) // Sachse, TX, USA // Dr. Cedric Alford
Numeric Analytics, a marketing technology consultancy, announced today that a new white paper on Marketing Automation is now available.
The white paper, “The Role and Value of Automation for Integrated Marketing Success”, helps enterprise marketers understand the role and value of marketing automation in the new age of integrated marketing management. This white paper helps build a case for marketing automation and provides a macro-view of three key considerations when evaluating marketing automation technologies.
“There’s no doubt that marketing automation can make enterprise marketers’ lives more productive and fulfilling. Without the automation of the marketing operation, the net result often is customers and prospects being bombarded with unrelated marketing messages from the same organization. And that leads to those audiences tuning out, or worse opting out,” said Dr. Cedric Alford, Vice President of Sales and Marketing for Numeric Analytics.
To download this marketing automation white paper, visit www.numericanalytics.com/experienceWhitePapers.asp
About Numeric Analytics
Numeric Analytics provides next generation marketing technology consulting to help clients create a data-driven marketing organization and achieve a sustainable competitive advantage. Some of the leading Fortune 1000 organizations look to Numeric Analytics for guidance on their business intelligence and marketing automation. Visit www.numericanalytics.com for information about marketing automation.
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