11/04/2012 // Dallas, TX, USA // Lawyer Marketing // Qamar Zaman
Why Solo Practitioners Need an Online Presence
According to American Bar Association’s 2012 Legal Technology Survey, almost 40 percent of solo practitioners don’t have a lawyer website. This could suggest that solo attorneys are just doing fine without online presence. But, considering how consumers are using the internet nowadays, it is safe to say that not adapting to the current norms and trends can create regrettable results in the long run.
Financial capability is not a hindrance anymore nowadays if you wanted to create a presence online. With blogs, social media, and other web 2.0 properties which can easily be obtained online (for free), creating your own portal where you can connect to your prospects and current clients is not that hard anymore. And, in most cases, the need to hire a lawyer marketing consultant is not a necessity as long as you are willing to invest some time and effort. Nonetheless, for those practitioners who are not yet convinced, here are some important reasons why you should create your own website.
Everyone is now going online – The internet is the present and future of communication and connectivity. Almost everything that you can do in real life can also be done online. Recent statistics and surveys reveal that most people are now using the internet in searching for information or in looking for stuff they want to obtain. As this is the case, the need to establish an online presence by publishing your very own website could mean a lot not only for your profession, but to those clients who are searching for the right representation that they can’t find anywhere else.
The opportunity to expand and grow – Though you may already established a solid reputation without going online, there’s always a chance that you can do better and help more clients through your own website. As a legal practitioner, you should be more proactive and seek for better ways to serve your clients and your community as well.
Better way to engage and communicate with current and potential clients – Having a website can save you time and effort when it comes to finding your prospects or in terms of connecting with your current clients. This is because you already have a portal where they can freely communicate and connect with you. This is also good when it comes to creating referrals as your satisfied customers can just easily direct potential clients to your website. You don’t need to interact with them at first hand, as your website will speak directly what type of service you can offer.
The need to be more competitive – As everyone is now going online, so does your competitors. Just imagine what you will lose if you don’t have an online presence. The opportunity that could have been for you can just be snatched away by other practitioners because you don’t exert effort to connect with internet prospects. The need to be more competitive can mean a lot to your profession and how you are perceived as a practitioner in your field.
Getting your own website and establishing your online presence will never cause you to lose anything, but doing nothing and just staying in the traditional comfort zone can make you lose more than you can imagine.