11/19/2012 (press release: OnlinePR) // UK // Nicola Boniface

In a bid to win around customers reluctant to try new fragrances before they buy, The Fragrance Shop, one of the UK’s favourite fragrance retailers, has launched a new ‘Try It First’ service.

Customers can now go to the company’s website, www.thefragranceshop.co.uk, and get a free sample of any of a selected list of fragrances, so they can try it to see whether they like it.

If not, they can then return the tester and the fragrance, and get a full refund.

The Fragrance Shop hopes that by making this unique offer, it will help overcome customers’ natural reluctance to experiment with new scents, and give them the confidence to try out some of the many exciting new products which are launched onto the market – especially at this time of year, with Christmas, the year’s busiest time for buying perfume, fast approaching.

“During a recent customer survey we found that whilst a growing proportion of shoppers loved to purchase fragrances online, they tended to stay clear of new launches and instead opted for scents whose smell they already knew,” said Fragrance Shop spokesperson Daniel Thompson.

“New fragrance launches have always proved incredibly popular with Marc Jacobs DOT, BOSS Nuit, Gucci Premiere and CK Encounter flying off store shelves,” he added.

“But online we found that some shoppers remained wary of purchasing a new scent in case after opening the product, they didn’t like it. Try it First has eradicated this problem allowing online shoppers to finally shop in confidence that the fragrance they will end up with, they will love”.

To check out this pioneering new service visit www.thefragranceshop.co.uk/tryitfirst. Customers can try Marc Jacobs DOT, Gucci Premiere, YSL Manifesto, Alien Aqua Chic, Amen Pure Shot and CK Encounter.

So order your free sample today, and see for yourself how this new and unique way to buy perfume online gives you the confidence that you’ve always wanted to make the right choice.


Notes to editors:-

Established in 1995, The Fragrance Shop are a privately owned, family run retailer of perfumes, af-tershaves and beauty products with high street locations throughout the UK and online at thefragranceshop.co.uk.

All fragrances are sourced direct from the fragrance houses ensuring customers receive the very best of product at great value. A wide range of fragrances are stocked including top fashion brands and celebrity scents including; Thierry Mugler Alien, Armani Code and Paco Rabanne Lady Million.

For further information, please contact:

Sparkle PR Ltd

Nicola Boniface/Wendy Campling/Rachel Higgin

Tel: 020 8686 3141/020 8686 8441/020 8686 3290

E-mail: [email protected]/[email protected]/[email protected]

Social Media Tags:Thierry Mugler Alien, Armani Code, Paco Rabanne Lady Million, The Fragrance Shop

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