02/14/2013 (press release: MiklinSEO) // Greenwood Village, CO, USA // Alexander Miklin
MATT CUTTS SEO–MIKLIN– In late 2012, Matt Cutts released a video titled Negative SEO. Cutts addressed the topic of SEO campaigns that attack competitors instead of organically building a personal brand using best practices. MiklinSEO thought it would be fun to play around with the subject a bit. We would like to say that MiklinSEO supports Google and Matt Cutts in their efforts to decrease fraudulent authorship in the search optimization sphere. This SEO experiment is solely for educational purposes. Please watch the original video posted online on our Google Profile: https://plus.google.com/u/0/106656504317052213966/posts.
Well Matt, we would like to show you how we used Negative SEO to attach our brand to your name. Let’s search for the phrase ‘Matt Cutts SEO’ on Google. On the first page of the results, there are websites linking to Matt Cutts’ personal brand, along with a few prominent SEO blogs mentioning or referring to him. Next, look at the first paid search results. What do you see? MiklinSEO is listed first.
While MiklinSEO is mainly an organic seo firm, Alexander Miklin, President of MiklinSEO, believes it is important to gauge high-ranked organic keywords into an optimized and robust paid search marketing campaign, Google AdWords. MiklinSEO currently has four separate and granular Search Engine Marketing Campaigns: three running on Google AdWords and one running on Bing Ads. These ads serve a very important function for MiklinSEO.
Organic SEO can be a very lengthy process, and sometimes, a client will need competitive results on the spot, and MiklinSEO has the ability to do that. Search Engine Marketing (SEM) is a fantastic tool to gain paid authority over a keyword. By selecting keywords and phrases that a brand has authority over and arranging them in a grammatically correct way, the quality score of each of the keywords skyrockets. For example, MiklinSEO has been conducting an SEO experiment based on gaining authority over the phrase Miklin, http://miklinseo.com/miklin. Currently, MiklinSEO places on the second page of the organic search results for the phrase. MiklinSEO decided to build a granular paid search campaign using Google AdWords, with relevant keywords selected, linking MiklinSEO to Miklin. Type the phrase “Miklin” into Google and test it out.
Now that a better understanding of MiklinSEO’s methodology on Search Engine Marketing and paid search tactics using Google AdWords has been established, let us come back to the original subject matter, Negative SEO and the current organic SEO experiment MiklinSEO is conducting based on the video titled Negative SEO by Matt Cutts.
When the phrase Matt Cutts SEO is typed into the Google Keywords Tool, the results show that each month there is 1600 global searches and 480 local searches, for the keyword Matt Cutts SEO. MiklinSEO decided to capitalize on these results. By creating an organic press syndication, which is relevant to the phrase Matt Cutts SEO, MiklinSEO will gain organic authority. Read more about Matt Cutts and MiklinSEO. http://miklinSEO.com/matt-cutts-seo/
Soon, when a user types the phrase Matt Cutts SEO into Google, not only will MiklinSEO be the first link in the paid search results, but MiklinSEO predicts, that they will appear on the first page of the organic results, as well. Gaining authority over both the paid and organic results of any phrase or keyword, should be the ultimate goal of any search engine optimization expert. MiklinSEO currently ranks first for a multitude of keywords -organic and paid- and hopes to rank for this new phrase, MATT CUTTS SEO!
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