02/27/2013 (press release: CambridgePRGroup) // Reading, Mass. // Honda Gallery
In a day and age when online reviews can have a huge impact on a company’s bottom line, auto dealerships are no exception. DealerRater, the first worldwide car dealer review website, is once again honoring the showrooms that stand above the rest with positive reviews, and Honda Gallery, a Greater Boston Honda dealership, has been named Honda Dealer of the Year for the state of Massachusetts for the second year in a row.
DealerRater’s Dealer of the Year Award Program recognizes select dealerships throughout the United States and Canada for outstanding customer satisfaction. To qualify, dealers must have at least 25 new reviews written on the site in the last calendar year and have an average rating that is higher than 4.0 out of 5.0. Combined, those two criteria form an algorithm to determine the winning dealerships. Honda Gallery currently carries a score of 4.9 out of 5.0.
“Our top goal is to always provide a great customer experience for the car buyers who visit our showroom, and we’re always pleased when a customer is impressed enough to take to DealerRater and let others know about it,” said Frank McLaughlin, general manager of Honda Gallery. “Winning this award is a great validation of the way we do business, by putting the customer first, and we’re very happy that people see the value in that higher level of customer service.”
One of the models that Honda Gallery carries, the 2013 Honda Fit, recently earned two awards of its own from U.S. News & World Report. In its annual Best Cars for the Money Awards, the news publication named the Fit the Best Subcompact for the Money and the Best Hatchback for the Money, making the vehicle the only multiple award winner this year.
U.S. News & World Report’s awards are determined by each model’s critical acclaim and long-term value. Editors examine auto critics’ opinions, reliability data from J.D. Power and Associates and industry safety information to choose the best vehicles in each category. The Honda Fit’s excellent handling, practical interior, low purchase price and impressive fuel economy all factored into its wins in both segments.
“When people visit our dealership, they come both because of our reputation for excellent service and Honda’s status as a brand with reliable and affordable vehicles,” added McLaughlin. “The Fit may be small, but it is a giant in terms of giving drivers everything they need in a practical, efficient way.”
About Honda Gallery:
Massachusetts drivers have come to rely on Honda Gallery for all their motoring needs, which are consistently met thanks to their Greater Boston Honda dealership’s dedication to customer service. Featuring an extensive inventory of new and used models ranging from the Honda Accord and Civic to the Odyssey minivan, Honda Gallery has the selection and expertise needed to find the right model for each shopper. Whether it is for a test-drive or a prompt and thorough repair, visit them at 88-98 Walkers Brook Dr. in Reading, MA, call them at 877-554-6301 or find them online at www.thehondagallery.com. Honda Gallery can also be liked on Facebook at www.facebook.com/HondaGallery.
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