07/03/2013 (press release: mark m) // New York, New York, USA
Most hedge funds, private equity groups and venture capitalists will be at a disadvantage when the SEC lifts the advertising ban on general solicitation, which is expected to occur in 2013.
The decades-old marketing ban has prevented many financial groups from developing an online infrastructure that is crucial to marketing a service to investors in the modern world.
From an operational perspective, hedge funds will be at a dramatic disadvantage on day one.
Marketing a fund with the media is drastically different than marketing a product to the public. It requires credibility for the fund, targeted marketing to investors, a prominent online presence, content marketing and a media outreach to stand out from competitors.
Credibility must be established from the start before the media will even consider putting your portfolio manager on TV or quoting him as a financial expert. A portfolio manager may oversee a $100 million portfolio, but the media is not going to take his word for it without seeing evidence of his financial acumen. This is why it’s so crucial for all funds to establish credibility now with a strong online presence before the new proposed SEC rules on advertising go into effect.
The Securities and Exchange Commission is expected to vote July 10 on the proposal that would allow hedge funds, private equity groups, angel investors and venture capital funds to advertise for the purpose of raising more capital.
Marketing and media strategist, Mark Macias, has launched media campaigns for start-ups and financial groups that had zero visibility. He’s outlined a marketing strategy for hedge funds in the white paper, How to Prepare for the Anticipated SEC Changes on Hedge Fund Advertising. Hedge funds can download the free white paper at http://hedgefundpublicity.com/.
The white paper goes more in-depth on what hedge funds need to do now, including:
*Why an online presence needs to be established before the SEC changes go into effect.
*Why hedge funds are at a disadvantage when it comes to reaching investors – even after these changes are implemented.
*Why investors will need to become more sophisticated in this new era of fund advertising.
*Most portfolio managers must know when it comes to establishing credibility with the public and the media.
*How to establish credibility with the media before you approach reporters.
Mark Macias is author of the book, Beat the Press: Your Guide to Managing the Media. He has marketed hedge funds, start-ups and politicians, creating their online presence from scratch and raising their profile with influential news organizations, like CNBC, CBS News, CNN Money, Thomson Reuters, Bloomberg News and others.
Macias has been an Executive Producer with WNBC, Senior Producer with WCBS and Executive Producer for a national business show that was syndicated by NBC. As Executive Producer, he approved story ideas, led editorial, worked closely with promotions, marketing and news departments in branding the content and station.
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