08/25/2013 // submit Blog // Lyn Giguere // (press release)
We have to keep a watch on what Google approves or disapproves of, or what the search engine likes or dislikes. Yes, you have to follow the lead of Google, as it is the biggest source of traffic being generated to your website. Visibility on Google means that the world is watching you or else your business simply does not exist.
The means of generating links to web pages and content have been a hot topic of discussion for quite some time now. The manner in which spammers used to get links to boost their ranking on the search engine had long been a matter of concern for Google because such activities deprive authentic web pages of the opportunity to gain prominence in search results. We saw the Panda and the Penguin updates wreck havoc on websites and web pages that carried unnatural links and now we see changes (updates) in the link scheme outlined in Google’s guidelines for web masters warning con artists about adding keyword rich anchor text to large scale guest posts in blogs, articles, advertorials and press releases.
Proceed with More Caution
Looking back, we can find past articles that discuss foretold issues with link spam through guest blogs. Yes, in past times the air signaled to us that things were going to change and stringent measures would be put into place. The quality of the content has in actuality always mattered.
Matt Cutts of Google has previously mentioned that people tend to look to get links first. Instead; however, they must upload quality content first, not with the intent of generating links, but with the intent of giving out valuable information to readers. If done right, links will follow, and if some find the content interesting they may write about it and link back to your original content. Google likes this type of linking. Guest bloggers, should be cautioned that they will now have to change their blogging strategy and present authentic, quality content.
Press releases have been another point of concern. Press releases are tools of information and placing optimized anchor text links within them can signal to Google that your activity violates the search engine’s guidelines and hence could be considered for penalty. Matt Cutts, in an interview stated, “So the link from a press release will probably not count, but if that press release convinces an editor or a reporter to write a story about it, and that’s an editorial decision, then if that newspaper links to your website as a result of that editorial decision to write a story, it doesn’t matter whether it started or was sparked by a press release or it was started by an email that you sent. It’s still someone making a decision to cover it.”
I hope the point is clear. Link building could become easier for you if you just let things happen naturally. Going back to traditional marketing, giving true and authentic value to your website, and leading visitors to information through quality content links would flow naturally. Slow it may be, but it will help you to gain strong footing for your website ranking and authority on Google.
To learn more about the benefits of using press releases click here.
By: Qamar Zaman – Submit Press Release 123
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