10/15/2013 // SocialApp // Adam Root // (press release)
It’s no secret that social media marketing is an effective means of generating buzz for one’s company, product, service, or whatever they are seeking to promote. What seems to have remained somewhat of a secret; however, is the power of intent marketing based initiatives and how to best implement them into social media marketing strategies. HipLogiq, a marketing technology company, is spilling the secret of how to effectively reach prospects by getting into the minds of consumers. The company has introduced a unique software, SocialCentiv, which employs intent marketing as a prime strategy for helping small to mid-sized business see significant growth. To see our working application how restaurant can use social media marketing to increase sales call for a demo.
Marketing with Intent
“Marketing must be done with purpose” say the experts of HipLogiq. Intent marketing is a concept focused on the use of the consumer’s intent to make a purchase or engage in an offer, whether that intent has been implied or made explicit. By utilizing this ideology, a better return on investment is typically seen due to the diminished need to create awareness about the need for or usefulness of products and services in the minds of consumers prior to their making a purchase.
SocialCentiv is a software that combs through the social media conversations taking place among one’s target audience to distinguish between consumers who have expressed a preference or need for what one has to offer and those who have not. The tool then aids in establishing a connection with those who have expressed an intent to make a purchase of, consume, or adopt a relevant item by making them an offer and following up with an incentive for sharing it.
HipLogiq’s technology marketing team is seeking to help more small to mid-sized businesses realize their potential with intent based marketing solutions like SocialCentiv. The company is offering free registration online to those who visit http://www.socialcentiv.com/ today and request more information about test driving the platform.
For more information about SocialCentiv, please visit http://www.socialcentiv.com/.
Address: Dallas, TX
Phone: [email protected]