03/03/2014 (press release: CambridgePRGroup) // Burlington, Mass. // AJ Rose Carpets & Flooring
While Animal Planet’s Puppy Bowl offers a cute contrast to the brutality of the Big Game every February, its football-chasing furry friends can still leave a big-time mess behind. That is why Mohawk Flooring stepped up as the official carpet sponsor of Puppy Bowl X in New York City this year, providing its versatile SmartStrand carpet as the playing surface.
Beyond the record 13.5 million people who watched the Puppy Bowl on Feb. 2 on Animal Planet, thousands of visitors got to witness the weeklong Puppy Bowl Experience in person at a 15,000-square-foot space in Discovery Times Square. Mohawk’s SmartStrand carpet not only proved it could withstand the high volume of human traffic but also showed it could be quickly cleansed of the stains and shedding left by the puppy players after six days of hijinks on the field. Available for photos at the event was Mo, an accident-prone yellow lab who serves as the mascot for the SmartStrand Unleashed Carpet Challenge. Raising money for the Petfinder Foundation, which helps connect homeless pets with new owners, the SmartStrand Unleashed Carpet Challenge promises a $2 donation to the non-profit each time someone likes Mo’s Facebook page at www.facebook.com/mohawkflooring/app_584344834969055.
“SmartStrand carpet is really the perfect playing surface for the Puppy Bowl because it’s not only stain resistant and highly durable, it’s also nearly as soft as the puppies on the field,” said Barry Greenberg, sales manager of A.J. Rose Carpets & Flooring, a Massachusetts carpet dealer. “The high-profile event was a great way for Mohawk to show potential customers how its carpets can stand up to whatever chaos their pets may create at home.”
Instead of receiving a stain-resistant treatment in post-production, SmartStrand carpets are engineered at the molecular level to protect against stains, incorporating kinked Triexta fiber that also provides the durability to prevent lasting footprints or wear. That advanced material gives Mohawk the confidence to pair all its SmartStrand carpets with lifetime warranties against soil, stains and pet urine, while the absence of added chemicals allows for a softer walking surface. For buyers seeking the softest stain-resistant carpet, Mohawk suggests its luxurious SmartStrand Silk line, which is made with yarn composed of more than 700 silk-like fibers.
About A.J. Rose Carpets & Flooring:
Serving Massachusetts homeowners and commercial customers since 1977, A.J. Rose Carpets & Flooring specializes in flooring products and installation, offering a broad selection of carpets, area rugs and vinyl, hardwood and laminate flooring. Family owned and operated from the beginning, A.J. Rose also offers professional carpet and upholstery cleaning with the latest equipment to ensure a quality job. Visit one of their showrooms, located at 136 Cambridge Street (Route 3A) in Burlington and 599 Worcester Road (Route 9 West) in Natick, or find them online at www.ajrosecarpets.com. They can also be liked on Facebook at www.facebook.com/AJRoseCarpeting or reached by phone at 781-272-7600 in Burlington or 508-652-0770 in Natick.
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