06/27/2014 (press release: CambridgePRGroup) // PEABODY, Mass. // Lyon-Waugh Auto Group
Now in its third decade of providing luxury cars to New England drivers, the Lyon-Waugh Auto Group is continuing to diversify its high-quality offerings, adding the iconic Jaguar brand to its selection with the opening of Jaguar Peabody this month. There are many reasons why this acquisition is a natural fit for the burgeoning business; even the coincidental fact that Lyon-Waugh was co-founded by Bud Lyon and the British luxury auto brand was co-founded by Sir William Lyons 71 years earlier.
Located at the same facility as Land Rover Peabody at 247 Newbury St. in Peabody, Mass., Jaguar Peabody currently holds the inventory of Woburn Jaguar following its acquisition by Lyon-Waugh earlier this year. Discerning buyers will already find a broad selection of Jaguar models, from the all-new Jaguar F-Type two-seat sports car to all-wheel-drive models of the Jaguar XF luxury sedan. The top-of-the-line cars join the highly capable SUVs from sister brand Land Rover at the dealership, with both marques owned by Tata Motors since 2008.
“Lyon-Waugh’s goal has always been to provide the very best in luxury motoring to our customers, and the addition of the legendary Jaguar brand to our quiver will give us another outlet for satisfying our customers’ refined tastes,” said Dave Edwards, general manager of Jaguar Peabody. “We’ve already seen the impeccable quality that consistently comes from Tata Motors with Land Rover, and we expect a seamless transition in selling the automaker’s sportier Jaguar models.”
As early as this September, the Lyon-Waugh Auto Group will begin renovating its Jaguar and Land Rover store, with the showroom reconfigured to optimally display the latest models from both brands. Buyers can browse Jaguar Peabody’s entire inventory online at www.jaguarpeabody.com, and the dealership can be liked on Facebook at https://www.facebook.com/jaguarlandroverpeabody. To contact a member of the sales team and set up a test-drive, Jaguar Peabody can be reached by phone at 877-248-0579.
About Lyon-Waugh Auto Group:
Founded in 1993 by Bud Lyon and Warren Waugh, the Lyon-Waugh Auto Group began with an ambition to create the most unique BMW dealership in Massachusetts. Since then, it has grown to include Acura, Audi, Jaguar, Land Rover, MINI and Porsche dealerships in Peabody, Mass., and Bedford and Nashua, N.H. Combining state-of-the-art showrooms, courteous sales professionals and expert service technicians, the Lyon-Waugh Auto Group elevates the automotive experience for its customers. To learn more about the Lyon-Waugh family of dealerships, visit them online at www.lyonwaugh.com or like them on Facebook at www.facebook.com/lyonwaugh.
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