Dallas, Texas (WiredPRNews.com) — Creating visibility for online businesses is the main goal of CEPAC, a lawyer marketing firm. Rene Perras, VP Marketing & Search Engine Optimization, recommends ways to build effective web marketing campaigns for attorneys firms. The ultimate web victory goes to law firms, lawyers and attorneys who have a “G-friendly” website to hit the G-Spot.
Without the efforts of professional, structured web architecture, one cannot expect these websites would generate business. Search engine optimization techniques have to be applied, web marketing and web promotion has to be executed and among all such efforts, link bait strategies need to be adopted.
Quality content will improve the Google trust factor and bring traffic to the website while helping build brand image.
Industry-related keywords and phrases have to be incorporated using Latent Semantic Indexing. Bear in mind, big sites have big needs. As a matter of fact, many website owners build websites and expect them to be found instantaneously, some law firms will spend money on Pay Per Click ads, ignoring natural SEO techniques. For better visibility, it is best suited to do both (i.e. SEO & PPC campaign.) The importance of SEO is:
• Increased traffic.
• Link building improves equity in your website, whereas, PPC is an expense
• Builds a long-term relationship with the search engine. Trust Factor with Google Page Rank
Using Google Analytics installed on 3 different personal injury Attorney web sites based in Dallas, San Francisco, and Chicago, CEPAC noticed the top traffic sources as follows:
• Google Averages 42%
• Direct Source 28%
• Yahoo 13%
• MSN / Live 5.5%
It was reported that on a consistent basis, Google draws between 42%-47% traffic using SEO, while Yahoo brings 13%-15% and MSN draws 4%-5.5% traffic.
Thou Shall not Game The Engines
When optimizing web sites, customers need to be patient and not rush the SEO professional. If an SEO professional is rushed into achieving faster results, the search engine optimization professional may be tempted to “game” the engines. This process can show faster results but inevitably place the website at risk from being dropped in ranking or even getting it de-listed, or dropped from the index.
After all, when attaining the G- Spot, you can become an authority on the web and maintain prime ranking – real estate on the internet which will be worth its investment in due time.
For more information on lawyer web marketing using search engine optimization for lawyers, call CEPAC and speak with Rene Perras at (561) 346-2586
