Business at the Speed of Thought, Good to Great, Marketing Yourself and The 22 Immutable Laws of Marketing are excellent reads for a variety of business topics.
Fort Worth, TX (WiredPRNews.com)—Business is all about improving. Being better, faster and smarter are essential to advancing in a capitalist market, so here are some excellent books to help you achieve all three.
Business at the Speed of Thought by Bill Gates describes in plain language how to improve efficiency by increasing electronic transfer and storage of data. Instead of the heavy reliance on paper forms that have to be scanned or typed so they could be accessed electronically, the Microsoft founder advocates using digital input. For instance, a business can vastly increase efficiency and keep data consistent by having job applicants fill out applications on-line or at data input stations.
The digital infrastructure is essential to being more nimble in an increasingly competitive global market. That’s why, for example, it’s far more efficient to use a database instead of a spreadsheet to manage sets of data.
Marketing Yourself by Dorothy Leeds does an excellent job of helping job seekers match their skills to the best possible employer. The book includes a quiz and detailed, real-world examples on effectively and successfully positioning yourself.
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout, explains these fundamental rules in under 150 pages. A quick, fun read, the book delivers solid examples to back up and explain the each law.
Good to Great by Jim Collins focuses on discipline and making fundamental corporate culture changes. This book has become required reading for most companies, large and small.
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