DVD Replication Company – CD Digital Card offers scented inks for CDs, DVDs and HD-DVDs to help businesses add impact to their promotional messages.
Fort Worth, TX (WiredPRNews.com)—The rub ‘n sniff option offered by CD Digital Card may give businesses a competitive advantage by stimulating customers’ sense of smell when they rub on the disc.
According to this DVD / CD Replication provider CD Digital Card’s website, the innovation called ‘Rub ‘n Smell,’ is a see-through film covering on the disc that emits an aroma when rubbed. The scent goes away a few seconds later, according to CD Digital.com, but the scent can be repeatedly activated for years to come.
The impact of this innovation could help companies close more sales by offering the inviting aroma of their food or the unique scent of a floral arrangement.
However, possibilities exist far beyond the obvious. Imagine a landscaping company installing the smell of freshly mowed grass on a promotional DVD or a janitorial service offering the scent of freshly cleaned linens on their promotional CDs.
Travel agents could provide the unmistakable smell of an inviting beach’s warm, salty air while a car rental company could rev up sales with that ‘new car’ smell on their promotional DVDs. A ski resort could add the smell of firewood burning while a mountain lodge could offer the scent of pinecones to lure customers.
According to the CD Digital Card.com website, scent of a product can be much more powerful than seeing it. Stock scents listed on CD Digital Card’s website include ‘fresh laundry,’ ‘Asphalt,’ ‘Coffee’ and much more. The site also has instructions for customers who would like to submit custom scents for their projects.