Wired PR News.com – What was expected to be a fun and interesting promotional campaign has turned into a legal fight between Plano based Dr Pepper Snapple Group and legendary band Guns N’Roses. As reported by the Dallas Business Journal, rock band singer, Axl Rose made allegations that the company reneged on its promise to provide free Dr Peppers to all who downloaded a coupon from their website within a specified time frame, which his lawyer states was unjustly equated with Rose. The company released a response to the controversy on Tuesday citing “We are disappointed that GNR’s lawyers are turning a fun giveaway into a legal dispute. We simply commented on the delayed release of Chinese Democracy and openly encouraged the band to release it before the end of the year. Axl even expressed support for our efforts earlier in the year.”
Issues arose during the campaign after the company’s website crashed due to an overwhelming response from consumers seeking to receive their free Dr Peppers. As a result, the company reportedly accommodated those who were unable to download their coupon within the specified time frame by extending their offer.
Dr Pepper announced the promotion to celebrate the release of the previously delayed Guns N’Roses album, “Chinese Democracy.”