Holidays and Season’s Greetings Cards containing stress-relief music for friends and families suffering from stress due to the global financial crisis
Tysons Corner, VA – December 11, 2008 — In the face of the financial crises gripping the world at present, businessmen need to come up with gift ideas to retain customers and help them get through the tough times themselves. How about the gift of wellness, and relief from stress? Such a gift is possible, thanks to a revolutionary greeting card product that has Kition music at its core. Kition music is meditation music that plays in the greeting card for forty minutes, whose effect on the recipient is soothing relaxation and relief from the stresses of the day, and of the trying economic times. What better way to incur the profound goodwill of customers than through such a gift? Kition music gets its inspiration from Yuleology, which is the science of ancient oriental musical and primordial sounds. Kition is meditation music that has the effect of detoxifying the body of the listener and relieving the listener of stress on a daily basis. The result is wellness.
With Kition music in the greeting card package what the businessman gives to the customer in effect is a kit for wellness, to be used again and again, for maximum effect and lasting goodwill that should serve the business well for many years to come. The gift of Kition music seals the marriage relationship between the business and the customer and ensures a fruitful, long-term relationship that transcends the difficulties of the present time. In terms of the emotional appeal of the gift, the wellness and relaxation that it gives to the recipients translates to many positive emotions that should bode well for any business’ aspirations to emotionally market and emotionally connect with customers, an important paradigm in Rolf Jensen’s notion of selling lifestyles, experiences, and emotions. This gift idea perfectly captures those two leading business philosophies of the day, using Kition music as the core component of the gift, to be used again and again.
For the benefits that the card give both to the giver of the gift and the recipient of the gift, the Kition greeting card package is astoundingly cost-effective, and compares favorably with similar products as gifts. The greeting card together with the 40-minute Kition music is priced at just $4.99. To compare, a Christmas card with an ordinary music jingle that runs for about ten seconds costs about just the same. That Christmas card has ephemeral value and is most probably filed away after Christmas, and the musical jingle possesses none of the reusable medicinal and rejuvenating powers of Kition music. On the other hand, a CD of music containing meditation music will cost anywhere around $10, for about the same amount of music as the Kition greeting card, with the latter only costing half of the price of the music CD. The CD can work as a gift, but it is not cost-effective, and moreover lacks the general novelty and convenience of having a greeting card package to house the Kition music and add another dimension of meaning to the whole gift-giving experience, the fact that the package is in fact a greeting card.
From a business and marketing perspective therefore, the product is a sure hit with customers and businesses alike, as a gift idea. On the part of the business, the gift idea allows them to cement relationships with customers and bring about stable long-term interactions with those customers, for mutual long-term gain. On the part of the customers, on the other hand, the effect of the wellness that is induced by the Kition music is the generation of goodwill towards the business that gave them the Kition card. All these are achieved at a price that is hard to beat, and certainly underscores the cost effectiveness and the valuable intangible and tangible returns on investment that the gift generates for the company in the long-term.
For more information, please visit www.kitioncard.com.
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