Birmingham AL, (WiredPRNews.com) — The ATV Attorney Alliance (“Alliance”) launched an unorthodox, but apparently effective internet ad campaign today with the twin goals of educating the public to the dangers of the Yamaha Rhino, and putting pressure on the United States Consumer Product Safety Commission (“CPSC”) and Yamaha Motor Corporation to remedy what they call design defects causing rollovers of the Yamaha Rhino and death and traumatic injury to occupants.
Alliance spokesman, Phillip L. Jauregui, said the ad “is an unauthorized satire of a female Yamaha Rhino employee sitting at a desk, filing her nails and taking call-in reports of injuries from all of the people injured by Rhino rollovers.” Jauregui said: “the point of the ad is the fact that hundreds of people have been killed or traumatically injured on these ATVs, but the CPSC and Yamaha are not fixing the problem. Instead, they are letting the problems continue.”
“The ad makes the point that this tragedy continues every day, and seemingly Yamaha is doing nothing more than logging the injuries.” Jauregui said: the “CPSC needs to act and it needs to act now to address the Rhino rollover problem. The very weekend that we filmed this video, another child was killed from a Rhino rollover. What is the flipping hold-up? Solve this problem and worry about the legal issues later.”
The ad ends with an ominous scene of the female employee logging hundreds – or perhaps thousands – of complaints on yellow notes, stuck on a wall that it literally covered from top bottom with notes, representing the lost lives and limbs from Rhino rollovers.
Jauregui said: “We know this video evokes emotion, and points the finger at the CPSC and Yamaha to solve this problem, but if that is what is necessary – then that’s what we’ll do.”
ATV Attorney Alliance, One Perimeter Park Dr Ste 330 N Birmingham AL 35243