The toy giant places value shops in stores in the United States.
Wired PR News – Toys “R” Us has added something new to their store chains for bargain shoppers in the U.S. As reported by Reuters, the toy giant will place value shops in the front of its U.S. stores, which will feature toys priced at $3 and under. The move is said to be in response to decreased consumer spending resulting from the recession.
As noted by the AP, retail sales in the U.S. were said to have fallen by 3 percent in 2008. Several toymakers have responded to the decrease with increased efforts to increase sales by promoting discounted products.
Approximately 100 items will be featured in the company’s “$1-$2-$3 Fun” shops. An estimated 850 Toys “R” Us and Babies “R” Us are reportedly currently in operation throughout the United States.