Birmingham, Alabama (WiredPRNews.com) — In response to mounting pressure for a Yamaha Rhino recall, the manufacturer, Yamaha Motor Corp., U.S.A,. has finally issued a recall of the dangerous and defectively designed vehicles. Pressure came from several sources, including the hundreds of people – and families of people – that have been killed and traumatically injured in Rhino rollovers, consumer advocate groups – including the ATV Attorney Alliance – and the United States Consumer Product Safety Commission (“CPSC”).
The Yamaha Rhino recall involves three steps. First, Yamaha has agreed that consumers should immediately stop using the Rhinos until the units are repaired to prevent the rollover problem. Second, Yamaha has agreed to a free repair program to address the safety issues with all Rhino 450, 660, and 700 model off-highway recreational vehicles. Third – and finally – Rhino has determined that it will no longer sell the Rhinos until the rollover problem is remedied.
Phillip Jauregui, spokesman for the ATV Attorney Alliance stated: “These steps are a mixed blessing. It is good that Yamaha admits that they have a problem and are willing to work toward a solution. However, past attempts to remedy the problem have been partially successful at best. This means that past efforts have been partially unsuccessful, and in matters of life and death, partial success is simply not acceptable. We will just have to wait and see whether the repairs announced today will stop the deaths and serious injuries in Yamaha Rhino rollovers.”
The ATV Attorney Alliance has actively sought a Yamaha Rhino recall for nearly a year, making numerous efforts to achieve a recall, including producing videos explaining the roll-over problem, and even a controversial video satire commenting on Yamaha’s lack of progress to solve the problem.
The history of the Alliance’s recall effort, as shown on the ATV Attorney Alliance blog, is as follows:
1) On May 17, 2008, after the death of an Arizona teenager, the Alliance requested a Yamaha Rhino recall.
2) On August 19, 2008, after the death of a Texas boy on a Rhino, they again requested a Yamaha Rhino recall.
3) On August 25, 2008, after the death of a 3 year-old Wisconsin boy, they again sought a recall of Yamaha Rhinos.
4) On November 27, 2008 after the death of 2 Mississippi girls, the ATV Attorney Alliance took their Rhino recall campaign in a different direction, this time producing a video explaining how dangerous Rhinos are and why they roll over so easily.
5) And finally, due to the lack of response by Yamaha to the requests for a Rhino recall, on March 13, 2009, the ATV Attorney Alliance launched an Internet campaign which included a video satire dramatizing Yamaha’s callous failure to issue a Rhino recall.
“Unfortunately for the hundreds of people who have been injured or lost lives in Yamaha Rhino rollovers, the Yamaha Rhino recall is too late,” said Jauregui.
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For further information, contact the ATV Attorney Alliance at 800-509-5357.
Press inquiries should request to speak with Phillip Jauregui.