The soda giant has made a bid to purchase two of its large bottlers.
Wired PR News – PepsiCo has recently made a bid to purchase two of its bottlers, which would significantly increase its visibility in the market. As reported by the Associated Press (AP), the soft drink giant has made an offer to buy Pepsi Bottling Group and PepsiAmericas for $6 billion, which would allow the company access to control of 80 percent of its beverage volume in North America.
Indra Nooyi , Chief Executive and Chairman of PepsiCo is quoted by the AP a stating, “There is a need to be more nimble given the increasing role of (non-carbonated beverages), retailer consolidation and the changing competitive landscape.”
The move is expected help the company become more competitive in a market where soft drink demand has declined, and individuals prefer healthier drink alternatives. John Sicher with Beverage Digest is quoted as stating of the plans, “A move this big changes the entire landscape of the industry… Today the beverage business consists of a greater diversity of products, and PepsiCo needs more control and flexibility over the route to market for its brands.”
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