Sales of video games reportedly fell in April.
Wired PR News – Video game sales have reportedly been on the decline in the U.S. As reported by the Associated Press (AP), sales of games fell last month by 17 percent according to market researcher NPD group.
As noted in the report, the decline may be attributed to game creators having yet to match the popularity of last year’s releases, such as Grand Theft Auto IV and Mario Cart Wii, in 2009. Grand Theft Auto IV reportedly brought in $500 million in one week.
Some companies like Sony have lowered the pricing on game consoles due to an increase in budget conscious consumers. Anita Fraizer, an analyst with NPD is quoted by the AP as stating of the matter, “This is a testament to the impact a price reduction can have on hardware acquisition, with price being only second to compelling new content as a catalyst for hardware sales.”
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