Google to No Longer Prohibit Use of Trademark Terms
Google has changed their rules concerning the use of trademark terms in AdWords copy.
Wired PR News – Google has changed their policies regarding the use of trademark terms in search ads. As reported by Advertising Age, the search giant is lifting a ban on terms that identify brand names in copy for AdWords.
As noted in the report, the change will allow companies to use wording containing competitor brand names in their ad copy, regardless of whether they have explicit permission. Yahoo and Microsoft policies are already similar to those to be used by Google. Google is reportedly seeking to make links for sponsors more effective to generate more click-through revenue.
Terri Chen with Google is quoted in the report as stating that the move will, “generate higher-quality ads and that more people will click on them.”
The changes are set to be effective June 15. Some restrictions may apply in certain situations.
Photo Credit: Wikipedia User Ardo191
