The economic downturn has led many media executives to trade traditional television advertising for web based initiatives.
Press Release Service – Wired PR News – The web is increasingly becoming more of a primary source of advertising for media executives. As reported by Reuters, many media moguls are turning to the web to reach targeted consumers in place of traditional television advertising and other mediums.
Jonathan Miller with News Corp’s Digital Media Group is quoted by Reuters as stating, “Marketing is on an arc to become more efficient. My dollar should go further. And that says the advertising pool may not grow at the rate that it’s traditionally grown at, even out of this recession.”
AOL Chief Executive Tim Armstrong is further quoted as stating of the opportunities online marketing presents for tracking consumers and gaining referrals, “Where people actually go, what they do, how they do it… It’s not just about data, it’s about the insight. If you’re Procter & Gamble, or Kellogg’s, or Coke or whatever, forget all the data. What is the insight you get out of it? How does that actually change your perception?”
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