The auto giant tests a new program to help them regain a lost share of the market.
Press Release Service – Wired PR News – General Motors Co. (GM) is testing a new avenue for increasing auto sales and regaining lost market share. As reported by Reuters, the auto giant and eBay are launching a new program in California that would facilitate the price negotiation and sales of vehicles online.
As noted by Reuters, gm.ebay.com is a website for car shopping that changes the atmosphere in which vehicles are bought and sold. The resource is meant to help improve sales for the company, which will cut 40 percent of their dealerships in the U.S. in 2010. GM U.S. sales chief Mark LaNeve is quoted in the report as stating, “It’s a critical market for us and critical time for the company. Anything we can do to provide exposure to the products where we are underserved is clearly good news.”
As further noted by Reuters, GM, the number one automaker in the U.S., came out of bankruptcy last month.
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