WiredPRNews.com – Press Release Twenty years ago business way easy and simple for you. No internet marketing, no website or search engine marketing and little network marketing.
Running a business, advertising and promotion. All were as easy as American apple pie and certainly manageable. If your firm developed, designed and implemented concepts of marketing and marketing strategies you were a powerhouse ahead of 95 or even 99 % of all your competitors in your chosen field of sales, marketing or business. Not so today. Welcome to 2009 / 2010. Welcome to the “New World Order”.
In today’s global economy, hundreds of new competitors enter each and every industry on a daily basis. All of them are readily accessible to your market. You now doubt have found that most of your new , novel and mainly unseen competitors are off shore in far off lands , that you may never or heard of or at the best had planned one day in the future to take a budget or better yet most economical holiday or vacation there. Wake up you are not going on a vacation – well at least soon. This is the new reality to cope with in the business world. Your customers now have loads and reams of other purchasing options for their choice and budget. Whether your new compatriots in your field are located offshore in India, Singapore, or Hong Kong it’s all the same to you. Even more telling , for all brick and mortar businesses in Canada and the US these competitors have lower costs and taxes overall , never mind part timers that have a PC in their basement along with inexpensive VOIP Skype to virtually call long distance to your customers in North America , basically at no charge or cost .. What’s a guy or your business to do?
Welcome to “Sales Oxygen”. Do you have an E-marketing or “New Media Business”? If not the new “Sales Oxygen” is vital if not essential to the very life blood of your business, organization or enterprise. Indeed the largest part of your new media strategy should center and revolve around your website. Your website offers major opportunities to contribute to your own brand. Even more your web, can work as an actual sales person for your company, firm or organization. 24/7 round the clock.
Just as your employees are held accountable to sales numbers, profits and earning so should your website be held accountable, and measurable to a certain measure of success, just as your employees are?
Broadcasting and conventional mass market sales and advertising tactics have gone the way of the do-do. Highly specific and identifiable targeting of niche groups of customers and clients is where it’s in 2009 / 2010 and in the future. Target marketing is where it’s at. Hence it is more than essential than your website must speak directly to each and every different and unique member of your potential clientele. On top of that buyers and purchasers of your goods and services demand high levels of customer service is you are to maintain and grow consumer loyalty.
It’s a brave new world out there for you and your company to prosper in.
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